It's not unusual for business owners or managers to be skeptical about making provisions for SEO in their company's marketing budget, often wondering if it's even worth the effort. It is understandable considering that, unlike paid advertising, there is no...
SEO
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What Do EAT and YMYL Mean for SEO and How to Increase Those Signals
A big reason that the Google search engine is successful is that it is continuously revised with new technology. To keep pace with these changes, there have been major overhauls of best SEO practices and how you want to structure your content. Google has recently been...
Google’s First Page Results for Lawyers Explained: The 2021 Guide
Google’s SERPs are always changing, especially in the highest CPC industry of law firms. Learn what you can expect in paid and organic in 2021.