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Local Search Optimization is a technique used to help local businesses take advantage of map-based services and search terms, like Google Maps, Apple Maps, Bing Maps, as well as other third-party review and local citation sites.
Ranking your business in these services is highly important – and even more so if you only work with a specific radius from your business, or have a physical location customers visit you at – such as a restaurant or a brick and mortar store.
Local SEO depends on a mix of signals from your website, as well as all of the other third-party sites that list have your Business Name, Address, and Place (N.A.P.) as well as reviews, testimonials, etc. Cumulatively, the signals these listings send Google’s algorithm help play a part in where your Google My Business profile ranks in the map pack.
WHY WE ARE THE BEST CHOICE FOR LOCAL SEO
Properly optimizing your local SEO profiles is an incredibly worthwhile endeavor – with some of our clients we’ve seen results from taking this step as soon as 2-3 months after confirming our updates had been verified and pushed out to all platforms. For any client we work with through a traditional SEO campaign, working through your local SEO setup is an important first step.
We've Done It Before.
Having worked in local SEO for over 15 years we know what works and what doesn’t. Strong local signals work hand in hand with basic SEO.
Our reports are straightforward and don’t leave any room for sugarcoating. Best-practice tracking allows us to make sure every lead is counted.
And It Shows.
Our clients and trusted review sources agree that our performance is something worth talking about. All without requiring long-term contracts.
HOW DOES LOCAL SEARCH ENGINE OPTIMIZATION WORK?
Local SEO refers primarily to two types of traffic: that coming from your listing in the “map pack” (ie your Google MyBusiness Listing), as well as how well you rank organically for local keyword terms. Think of search terms such as “restaurant near me” or “handyman in Philadelphia”.
For your website to show up in either of those types of local results, you need to make sure that your website, as well as a huge number of third-party websites all send the same message: this is our business name, this is our business address, and this is our business phone number.
These three pieces of information (known as NAP) must be identical across all of your local citations and third-party listings and helps play a huge role in your local SEO. Generally – a full local SEO campaign would be utilizing the following techniques:
Google MyBusiness Verification & Optimization
This is going to be one of your main local SEO hubs and each location you have needs a separate listing. The bulk of our local SEO work is aiming to get this listing ranked within Google’s “Map Pack” which are the local results that appear overlaid on GoogleMaps and in search.
Local Citations and Listings
Local citations refer to third party websites that also list your NAP information – the sites you’ll want to focus your time building profiles on do change with your industry and location – but larger players here include site’s like Yelp, Citysearch, Clutch.co, and the like. Information across these sites should be completely identical to that on your Google MyBusiness profile.
Reviews & Testimonials
We give you all the tools you need to give your clients a quick and easy way to review your website on Google and similar services – but after that, it’s up to you! There’s no easy way to make sure your clients leave positive reviews beyond providing them an excellent service or product but these play a huge role in your local SEO rankings.
On-Page Local SEO & Content
Depending on your industry there are huge opportunities to brand yourself quickly as a local leader in your field – especially if you work in a field where your competitors don’t embrace more modern digital marketing techniques. We help you build high-quality content focused exclusively on your community – all which helps build your local presence and drive leads in your area.
Hear it from our biggest fans
"Franklin Digital really went above and beyond.
Their ideas are fresh and consistently deliver the results we're aiming for. We're making decisions driven by data which has really opened up opportunities for us."
Owner, We Buy All Cars in NJ
"An integral part of our marketing.
Luke is a pleasure to work with, in addition to being very responsive and talented. Our website continues to become an integral part of our marketing."
A Better Financial Plan
"Luke is a true professional.
His uncanny ability to focus on the "why" of our website helped us with the clarity of our web project. SEO, SEO, SEO, Franklin Digital is SEO. We look forward to working with Luke and Franklin Digital on many future projects."