Maybe you’ve been in business for a while, maybe you’re just starting out. Your web presence is the great equalizer — even if you’re local to potential Lancaster customers, they won’t know unless you’re doing your SEO right.

It starts with getting an SEO company that knows the area, like Philadelphia-based Franklin Digital. We’ve got a track record of helping Lancaster County companies rank high on the web searches that make a difference to their bottom line. Because we know Lancaster, we can take a knowledgeable approach to every client based on their budget, existing site performance and industry.

Our data-driven SEO strategy will result in:

• Higher traffic to your website
• Better search rankings for your products and services
• Increased brand awareness and visibility online
• Measurable increases in sales and leads!

Franklin Digital helps local businesses take advantage of map-based services and search terms, like Google Maps, Apple Maps, Bing Maps, and third-party review sites.

Ranking your business in these services is very valuable, whether you’re a web-based company or a physical store or service provider. Some of our clients see results from taking this step as soon as 2-3 months after we get to work. For any client we work with through a traditional SEO campaign, working through your local SEO setup is an important first step. 

What Our Lancaster SEO Services Can Do for You

We put a lot of work into getting your website noticed. Here’s what’s going on behind the scenes:

• Building a keyword strategy that will drive traffic and leads
• Fine-tuning your site’s architecture so it’s optimized for SEO
• Retooling your existing content for target keywords
• Monitoring and tracking keyword ranking improvements
• Optimizing calls-to-action based on the way your visitors navigate your site
• Checking in on your competitors and their rankings 

 

How Long Does SEO Take to Work?

Most SEO campaigns start seeing a significant increase in organic leads around the 6-8 month mark. An established website can rank much faster — especially one with a previous content strategy or domain reputation. 

Brand new domains usually take longer to rank, as we need to build up the entire web presence of the site from scratch. That gives us the chance to do it right the first time — but traffic and ranks will take longer to build up to the point where consistent leads are coming in. 

These are the main KPIs our campaigns focus on:

• Keyword Rankings: We track your entire organic footprint, as well as a targeted list of low, mid, and high-volume keyword goals
• Organic Traffic: As you settle into a consistent pattern of publishing and campaign refinement, you should see steady growth in your organic traffic from month to month
• Increased Leads and Sales: You’ll know our SEO strategy is working through the increased leads and sales you’ll see

 

We Can Do More for Lancaster Companies Than Just SEO

Franklin Digital is a full-range digital agency. We do more than just SEO — check us out for help with the following:

• Conversion Optimization: Continued testing and small data-driven changes can mean big improvements to your website
• Site Design: Our award-winning design services will help deliver a fast loading, mobile friendly and high-converting website you’ll be excited to share
• Content Publishing & Strategy: A continual content publishing schedule is essential for maintaining your ranking
• AdWords Management: Too many sites fall into a rut of “setting and forgetting” their AdWords budget. Let us handle yours